Yes, influencers are generally required to pay taxes on the fair market value of the products they receive as compensation for their services. The IRS considers these products to be taxable income, even if the influencer did not receive any cash payment. In some cases, such as when a company sends a product to an influencer without an explicit agreement for promoting the product, the product may be considered a gift, and the influencer may not have to pay taxes on it. However, this determination is subjective and would depend on the specific facts and circumstances. The company that provided the products might issue a 1099-MISC or 1099-NEC form to the influencer, reporting the value of the products as income. The influencer would then need to report this income on their tax return, along with any other income they received during the tax year. Influencers should keep records of the products they receive and their fair market value to ensure accurate reporting and compliance with tax laws.