19 tax write offs for influencers 🤳

Following your passion for travel, fashion, or food turning it into a full-time job as an Influencer is something everyone dreams of. But if you have been doing this some time, and if you are making anything over $600 (including the value of gifts and freebies) you will have to pay income taxes. Luckily, you've got nothing to worry about: you can write off so many of your expenses, you'll get most of that money right back in your pocket!

Phone & accessories

If you use your phone for work (who doesn't?) then it's partially deductible.

Prizes for Giveaways

If you want to reward your followers with a prize or giveaway, go ahead and write it off!

Clothing and Beauty Products

Any clothing or beauty products used to review or just look your best for content.

Personalized Merchandise

Anything you order to show off your personal brand: Tshirts, stickers, mugs, etc.

App Fees

Live webcasting apps or creative apps that help you look flawless and reach your audience.

Creative and Editing Software

Write off any software you use for video and photo editing or content creation.

Website expenses

Website hosting fees, plugins, stock photos, and themes are tax deductible!

Creative Assistance Costs

If you need to hire an editor, designer, or set assistance to help you, write it off!

Online Advertising

Every dollar you spend on Facebook Ads, Google Adwords, etc. is a tax deductible expense!

Industry education

Online courses, summits, membership site subscriptions, workshops, etc are tax deductible!

Office supplies

Office-related purchases like stationery, photocopies, and monitors are tax deductible.

Electronics

A new computer, cell phone, keyboard, printer, monitor, mouse, it all counts!

Get smart with self-employment taxes

Keeper automatically monitors your purchases for tax write offs. All you have to do is reply to texts!

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If you drive for work ...
If you are driving to review certain restaurants, events, or hotels, or if you need to drive a bit further for a photoshoot, you are elligbile for the related deductibles!
Note: It's also possible to report the miles you drive for work instead of actual car expenses, but unless you drive a lot for work, you'll save more time & money with tracking car expenses. Learn more
Gas

Gas is expensive! A portion of your gas station fill ups are tax deductible.

Car maintenance

Oil changes, repairs, and regular checkups are all tax deductible if you drive for work.

Insurance & registration

Car insurance, roadside assistance, registration costs, etc. are all tax deductible.

Parking

Parking for a meeting downtown or other work trip is tax deductible!

Tolls

A toll while driving to or from a work destination is tax deductible!

Vehicle depreciation

If you drive you own vehicle, you can write off the annual depreciation of it's value!

If you work from home ...
If you do at least some of your video work from home (it's be hard not to), and have a dedicated desk or space that you do it from, don't forget to claim home office write offs.
Note: you don't need to work from a separate room to claim these write offs. A dedicated desk is sufficient. Learn more
Home office furniture

A desk, chairs, lamps, and other home office necessities are all tax write offs.

Wifi bill

Your comcast bill is a tax write off. You need internet to do your job!

Property insurance

Whether rental or homeowner insurance, you can write off a portion as part of home office.

Power bill

Gotta keep the lights on in your home office! A portion of your electricity bill counts.

Water bill

It'd be hard to work in an office without running water, huh? You water bill counts.

Part of your rent

Whether you pay rent or own your home, a portion of those expenses are tax deductible.

If you discuss work at a restaurant ...
The IRS considers any restaurant expense tax deductible as long as the conversation is work-related. This includes discussing industry trends, and even a chat that could turn into a referral. Learn more
Meals for work

If you discuss work with a coworker, client, or even a friend, it's a write off!

If you leave town for work ...
Anytime you are traveling to review a location or for the purpose of your blog, you can write it off! You can also deduct the expenses related to travelling for courses related to your field.
Transportation

Planes, trains and automobiles are all work travel costs that can be written off.

Lodging

When you travel for work, lodging expenses such as hotel rooms or Airbnb are write offs.

Meals while traveling

When you're traveling for work, all meals are tax deductible. Even takeout.

Note: at Keeper, we care about saving you money on taxes. That leads us to generalize tax advice that isn't always so simple. Everyone's situation is different. Please drop a note below or reach out via email if you have questions.